Exploring the Impact of Digital Marketing on Retail Stores in Chennai: A Quantitative and Qualitative Study of Consumer Behaviour and Store Strategies. International Journal of Multidisciplinary Science Research Review, [S. l.], v. 2, n. Issue 2, p. 26–36, 2025. Disponível em: https://ijomdsrr.com/index.php/1/article/view/40. Acesso em: 3 oct. 2026.