Ms Uma Maheswari C. Exploring the Impact of Digital Marketing on Retail Stores in Chennai: A Quantitative and Qualitative Study of Consumer Behaviour and Store Strategies. ijomdsrr [Internet]. 2025 Apr. 30 [cited 2025 Oct. 20];2(Issue - 2):17-24. Available from: https://ijomdsrr.com/index.php/1/article/view/77