Banking Habit of Rural Women in Kerala

Abstract

Banking sector plays an important role in rural areas of Kerala. People from rural area approach banks for various services such as making deposit, taking loans, payment of salary, wages and pension, transferring money, bill payment and other agency function. In the present stabilized era because of stiff competition and advancement of technology, the services provided by banks have become more easy and convenient. The proportion of women availing banking services has been increasing in rural Kerala. The banking habit of rural women depends on how banks successfully communicate with their women customers while providing outstanding sales and services and through an increase in the banking habit of rural women they become familiar with the products and services available to them such as current , savings and investment accounts, credit cards,auto finance, real estate and much more. More importantly, they learn how to utilize these products; proper policy and procedure, protecting themselves, their money and status. The proportion of women customers relatively high in Kerala compared to other sates in India. Unfortunately, no serious attempt has been made in Kerala to understand the banking habit of women customers in rural areas. The present study analyze the banking habit of rural women in Kerala.