Transforming Modern Marketing Through Artificial Intelligence and Machine Learning

Abstract

The marketing Artificial Intelligence is a novel technology that is rapidly evolving and transforming how companies operate in terms of marketing resources. Most marketing activities are automated and made easier through machine learning (ML), artificial intelligence (AI), and other innovative technologies. The companies have no other choice but to utilize these technologies to remain competitive at this time of massively increased data and more complex consumer behavior. This document investigates the idea of artificial intelligence in marketing, its application in contemporary marketing practices, the benefits and drawbacks of implementing AI in this field, the best strategies for employing AI in marketing, and the moral considerations related to AI in marketing. The possibility of the AI influencing the marketing environment and its direction in the future will also be discussed