Vol. 3 No. Issue 1 (2026): (January - March )

Articles

• Transforming Modern Marketing Through Artificial Intelligence and Machine Learning

  Kanumuri Vinod Varma

  1-9

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• Artificial Intelligence in Education: Trends, Challenges, and Research Gaps  A Systematic Review

  Dr.M.Thanikaivel

  10-15

  • PDF

• Consumer Behaviour Toward Sustainable and Ethical Brands

  Ms. Madhuri Chaudhari, Mr. Rajat Hedav

  16-21

  • PDF

• AI and Data Privacy Issues: Ethical, Legal, and Technological Challenges in the Digital Era

  S.Thirunethra, P.Saranya

  22-25

  • PDF

• Fintech in Banks : Prospects and challenges,Transformation Strategies for Implementation in Fintech Banking

  Manjunath, Dr. Vasantha Kumari K, Roopa T

  26-33

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• Theoretical Insights into Work–Life Balance of College Teachers in the Era of ICT and Online Education

  A.Keerthi Vasan, Dr.G.Kalaimani

  34-40

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• Factors affecting work life balance of women faculty members in self-financing Arts and Science College; an overview

  Dr.P.Saravana Kumar, M.Lalitha

  41-46

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• Emotional Intelligence and Work-Life Balance as Drivers of Faculty Job Performance; Conceptual Framework

  Dr.V.Manimekalai

  47-51

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• Public Administration and Social Welfare Delivery: Examining Performance  and Implementation Challenges

  Mr. P. Prakash., Mrs S Jaya

  52-58

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• THE CHANGE IN CONSUMER HABITS CAUSED BY FLASH SALES AND SOCIAL MEDIA ADVERTISEMENT

  Dr.M.PRINCE RANI, Dr.R.VINOTHKUMAR, Mr. V. DHARMAN

  59-68

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